How can eco-tourism reduce carbon footprint?
Overview
Designing a mobile application which can consult alternative and renewable energy solutions to reduce carbon emission and users can purchase devices for such solutions with a simple user experience.
Problem
Thailand has concerned more about environmental issues, especially bad air quality due to overcrowding, population boom, etc. Tourism industry wants to address this issue by creating a eco-friendly tourism and educating the community about the causes. However, hotel businesses have limited resources and knowledge to address the issue and put a step towards to cleaner energy.
As an accommodation general manager, K.Suvimol wants to get advices and assistance to calculate carbon emission because she wants to know and buy the most efficient solution for reducing carbon emission of her business.
Solution
A mobile application will let users find the most efficient solution by giving them the accessibility to receive advice from an expert about renewable energy and neutral carbon activity. We will measure effectiveness by analyzing engagement with customers and getting result of reducing carbon emission. In addition, the user will be able to purchase the equipment for renewable energy in the application.
User Discovery
First step to get the definition of the product is to understand the problems of the users. We need to come up with a design solution which can solve the problem of a focus group of customers. Research is to understand what they need, why they need and how we can work on it to achieve.
Empathy Map
Competitor Analysis
Sketching & Wireframe
CrazyEights is to sketch idea about the solution within 8 minutes in 8 boxes. It helps to define what exactly the design will do and function. I have drawn the crazy eight in wide view as storyboard.
User Flow
Prototype
I have created protype designs. My design has transformed from low fidelity to high fidelity as the below figure.
Evolution of Prototype
Usability Testing
Usability Testing is an exercise which should be conducted to reflect whether the product can be used and meet requirements of the initial user flow. If not, I will have to revisit and tweak the design. In this way, I can avoid building a product which does not fit user’s demand or solve the problem that I have put in the beginning of the process. Both quantitative and qualitative analysis have been done.
Results
Quantitative Analysis includes time the user has taken to find out steps and finish the tasks and the number of clicks he or she goes through to find.
Qualitative Analysis includes feedbacks. For example, the user want to know where the device after buying. Therefore, I add one more steps to track the purchase items with a specific UI screen. The filter page was not clear and it needs to use different colors to show the options.
Conclusion
After going five steps of design thinking process, I have wrapped up my conclusion with miro. Below is the miro link to see the details of the sticky notes.
Concept Map
For more detail about UX process on carbon credit app, please check my medium article and don’t forget to give some claps.
This case study is a part of my design journey at KMUTT, Thailand. Shout out to my peers who have involved and share ideas for this project.
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